Sharon resides in Israel and Yam lives in New York City. Despite living thousands of miles apart, they were drawn together by their shared values and instant personal connection. Their paths crossed through a U.S. real estate investing course, where Yam realized she wanted to take control of her own destiny by becoming an investor. Sharon had also taken the class, and the two quickly connected, inspired by their shared goals and complementary skills.

From the moment you meet them, it’s clear that Sharon and Yam are go-getters. They dive into challenges with enthusiasm, ask thoughtful questions, and approach every opportunity with a problem-solving mindset. Yam put it this way: “as an entrepreneur, you need to believe in yourself and that you can solve anything.” That determination has guided every step of their journey into U.S. real estate.

With a partnership established, they began searching for the right market for their multi-family investing strategy. They were drawn to the U.S. for its stability, affordable price points, high ROIs and opportunities for continuous growth.

As they evaluated different markets, the Midwest emerged as a compelling part of the U.S. to explore. Sharon explained that “high rent-to-price ratios mean you can generate strong cash flow relative to the cost of a property. That allows investors to build wealth steadily while keeping risk manageable.” Guided by these fundamentals, Sharon and Yam focused their search on multi-family properties in the Midwest that could deliver consistent cash flow, and strong long-term value—building wealth that lasts.

Out of the many options across the U.S., Sharon and Yam were deliberate in setting their criteria. They wanted a market with:

1. High rent-to-price ratios that would allow them to generate strong cash flow
2. Landlord-friendly laws
3. Low crime rates
4. Neighborhoods where property values could grow steadily

Sharon and Yam were clear on their investment focus: multi-family rental properties with strong cash flow. “Stable cash flow is the foundation of our investment strategy. We focus on multi-family properties that generate reliable income from the start and help us build strong long-term equity as our portfolio grows,” Yam explained. The search wasn’t without its challenges. The duo evaluated several markets, including Indianapolis, Indiana where they had separately invested in the past. While it offered opportunities, the market ultimately didn’t align with their broader investment objectives.

Enter Milwaukee, Wisconsin. 

This Midwest city emerged as the perfect fit on multiple fronts. “It felt different here,” Sharon said, going on to state that “we found a great network of experienced investors and local partners,” explaining that ‘there’s always someone to turn to when we’re facing challenges or obstacles—and that support goes both ways.” Part of succeeding as a remote real estate investor is building a strong boots-on-the-ground team. In Milwaukee, they found trusted partners who became more than just service providers; their local team offered insights, and helped them navigate the local landscape. 

With their Milwaukee team in place, Sharon and Yam were able to identify multi-family properties that perfectly met their criteria. All that remained was finding a lending partner they could trust as much as their local team.
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