Real Estate fundamentals
May 16, 2025
5
min

How to Make a Winning Offer on a Rental Property

Waltz
Digital solution
Back to all

Making an offer on a rental property is a tremendous milestone!

This is the moment where all your hard work truly pays off. Everything comes together—your time spent analyzing opportunities, understanding the market, and building your dream team— all lead to this pivotal stage.

Making an offer is one thing—getting it accepted is another. So, how can you make sure that your offer stands out from the competition? In this article, you’ll discover what it takes to get your offer accepted. Get ready to learn the key elements of a winning offer, strategies to make yours irresistible, and effective negotiation tactics that will help you close the deal with confidence.

Key takeaways:

  • In real estate, price isn’t the only thing that can win the deal—terms, contingencies, and closing timelines can be just as powerful. Tailoring these elements to match the seller’s motivation and the market conditions can make your offer stand out, even if it’s not the highest.

  • Know the market dynamics and the seller's motivations. Whether they're prioritizing price, a quick closing, or flexible terms, aligning your offer with their needs can give you an edge in negotiations.

  • Surround yourself with a reliable real estate agent and lender who can help you navigate the process smoothly. Their expertise is key to making your offer stand out.

Breaking down the key components of an offer

When crafting an offer, it’s important to understand the different levers that you can pull depending on your situation. Each component of an offer can be used to your advantage– if you know how.

Pre-approval letter

A pre-approval letter from your lender confirms that you're financially qualified and ready to buy. It gives sellers confidence in your ability to finance the deal, which can make your offer stand out, especially in competitive situations.

Pro tip: Get pre-approved with Waltz before you make offers. Fill out this form to get started.

Price

The price you’re willing to pay for a property is one of the most important components of your offer. Don’t make an emotional decision—base your offer on the numbers and stick to what supports your investment goals.

It directly impacts your down payment, monthly mortgage, and overall cash flow. It’s also likely the biggest thing that the seller will be looking at. A higher offer means a larger down payment and higher mortgage payments, which can reduce your cash flow if rental income doesn’t cover the costs. The opposite is also true: offering a lower price can reduce your monthly expenses and down payment.
 

Pro tip: Before making an offer, run the numbers and work backwards—start with your desired cash flow and work up to the price that supports it. This approach helps you stay grounded and investment-focused.

Terms

Terms refer to the conditions and requirements you set in your offer, which outline how the deal will proceed. Common terms include contingencies that protect you during the transaction process. Two of the most common contingencies are as follows:

  • Inspection contingency: Allows you to back out if the property has major issues discovered during the inspection.

  • Financing contingency: Protects you if you can’t secure a loan or financing for the property.

Your offer’s terms can make or break a deal, depending on the competition. If there are multiple offers, sellers may prefer an offer with fewer contingencies. On the other hand, if there’s less competition, including contingencies can help protect your investment.

Pro tip: Context matters. Draft your contingencies with an understanding of the competition.

Dates

Believe it or not– dates in a contract are also bargaining chips. These dates outline key milestones and can impact how quickly the deal moves forward. The dates in real estate contracts may include:

  • Closing date: The day when you purchase the property officially.
  • Due diligence: A set time frame for you to inspect the property and review documents.
  • Mortgage approval deadline: The date you need to secure final loan approval to move forward with the purchase.

Pro tip: Be careful—setting dates too aggressively can lead to delays or risk losing your deposit if you can’t meet them.

Earnest money deposit

Earnest money is a deposit you put down with your offer to show the seller you're serious about buying. It’s typically 1–3% of the purchase price. While norms vary by state and market, a larger deposit can make your offer more aggressive, especially in competitive markets.

Pro tip: If you plan on putting a large earnest money deposit down, be sure that you have contingencies in place to protect it if the deal falls through.

How to craft a winning offer 

What actually makes a winning offer? It requires a blend of strategy, market awareness, and confidence. Here are some tips to help you make an offer that stands out:

1. Stick to your numbers

Newsflash: sellers almost always think their property is worth more. That’s why it’s crucial to back your offer with solid comparable sales and current market trends—showing you’ve done your homework. By this point, you’ve already analyzed the deal, so know your max number and understand what it means to go beyond it.

Don't be afraid to walk away if the deal doesn’t align with your financial goals.

2. Trust your team

Having a reliable lender who can close deals quickly and an experienced real estate agent are crucial to winning deals. There's a lot happening behind the scenes that will require you to trust and lean on your real estate team.

A well-prepared, confident team makes your offer more attractive to both the seller and their agent– it’s an especially great tiebreaker when debating between close offers. It shows you're serious and capable of following through. Sellers and their agents want a smooth, hassle-free transaction, and knowing you have a reliable lender and an experienced agent increases their confidence that the deal will close without issues. 

3. Understand the situation

In real estate, no two deals are the same. Each property comes with its own set of circumstances, and understanding the full picture can help you craft a strong, strategic offer. Here are a few key factors to focus on:

  • Get a feel for how many offers are expected: Find out how many offers are expected. This insight will help you decide how aggressive you need to be with your pricing and terms.
  • Determine the seller’s motivation: People sell their properties for many different reasons. Some may prioritize a quick closing, while others may be more focused on price than terms. It's important to understand the seller's motivation and tailor your offer accordingly.

4. Use every component of an offer to your advantage

Leverage every part of your offer—price, terms, earnest money, and timing—to align with the competition and stand out. By understanding the seller’s motivation and knowing which levers to pull, you can strategically strengthen your offer and improve your chances of getting your offer accepted.

5. Create win-wins

Look at the offer through the lens of the seller. Is it something you’d consider–or is it one-sided? Aim for a scenario where both parties benefit. An example of this is giving the seller their desired price, but in exchange, you get the terms you requested.

6. Re-negotiate based on the property inspection

If you have an inspection on the property after the initial offer is accepted, you can potentially re-negotiate if the inspection doesn’t go to your liking or it needs more work than you thought. Point out needed repairs or upgrades to reduce the purchase price and factor in future costs.

7. Always have a backup plan

Walk through scenarios and plan accordingly. For example, in less competitive situations, starting with a lower offer might be an effective form of negotiation. Be ready to adjust, such as increasing your offer or improving terms if the seller counters.

Under contract? Work with a lender you can rely on

Now, you have what it takes to craft a winning offer. It’s just a matter of time before you own your next rental property!

Think ahead by having a reliable lender who can guide you through the process smoothly and close quickly. With no U.S. credit or income requirements, Waltz makes it easier for international investors to close deals.

Get a quote today!

Share this post on socials

Discover other articles

Never miss an update

Woman Image - GetWaltz

You're just a few clicks away from purchasing your next property. Want in?

Fill out a quick form and we'll get back to you shortly.